The Hershey Company, headquartered in Hershey, Pennsylvania, released a video commercial featuring a man dressed as a woman to coincide with the release of a chocolate bar honoring women.
The Hershey’s SHE Bars are part of the chocolate company’s campaign to celebrate Women’s History Month and International Women’s Day.
“We are excited to reintroduce the Hershey’s SHE bars in new, meaningful ways as part of Hershey’s larger commitment to supporting women and girls this Women’s History Month and every month,” Katie DeCapria, a brand manager at Hershey’s, said in a press release. “This bar, with 200+ thoughtful adjectives created with our partners Girls on the Run, reminds us to take a moment to honor the women and girls who inspire us every day.”
Five different people are featured on the chocolate bars, including Autumn Peltier, Naila Moloo, and Fae Johnstone.
A commercial featuring Johnstone, who is the executive director of consulting firm Wisdom2Action, shows him wearing women’s clothing, makeup, and lipstick. “We can create a world where everyone is able to live in public space as their honest and authentic self,” Johnstone says in the ad. “See the women changing how we see the future, at Hershey’s Canada.”
On Wednesday, Johnstone shared the fifteen-second ad spot on Twitter, and said, “The chocolate’s out of the wrapper! Honoured to be featured in this campaign by @Hersheys Canada for #InternationalWomensDay alongside 4 brilliant sisters and change-makers.”
Johnstone also wrote that he hopes the “campaign helps give more young women and girls role models and possibility models. And shows them how we can be change the world, together.”
According to The Daily Wire, the hashtag “BoycottHersheys” was trending on Twitter Thursday. One twitter post read, “There are 3.9 billion females out there and Hersheys decided to pick a misogynist dude for International Women’s Day. #BoycottHersheys.”
Sick, disgusting. A woman Is NOT a man dressed up like a woman because he “feels” like a woman. Hershey products will never come thru my door again.
Why is it that if a person wears clothing from or does anything from another race or culture it is bad and the offender is soundly chastised but if a man wears women’s clothing and puts on makeup it is lauded as glorious and praised as a noble gesture?????
That’s certainly no way to honor women!!!
How disturbing this is!
He, the man in the dress, is certainly not representing me or any woman.
Why is it that it seems everything has to be promoted in a twisted way?
Satan is a liar and I am so sorry that some people are listening to him.
Men, you know who you truly are, men! Please stand up and be a manly man that God created you to be. You are meant for mightyness and valor!
Amen 🙏
Disgusting!!!!!! It’s woman’s month, why didn’t you put a woman on the candy bar, DONE WITH HERSHEYS
They did put 5 women on different wrappers.
No, they put 4 girls on and a man that wants to be a woman. Big difference Nancy.
I always loved Hershey chocolate but this is the end of it for me. What a stupid and insulting move on their part.
This is WOKE insanity pure & simple, to honor Women, by having a Man pretend he is a woman! How Offensive and what a slap in the face to all the woman & mothers who purchase hersheys chocolate for baking & holiday celebrations. Women must boycott Hersheys until they apologize & if they don’t let’s all watch their stock value plumet. What a disgrace for an American iconic company to become STUPID WOKE….get ready to go BROKE!
That commercial is offensive to me as a woman. You can not replace me with a man in a dress. No more Hershey products for me
keep in mind, this encompasses MORE than just Himsheys chocolate!!! Her is a list of their brands that also need to boycott as well (from https://www.thehersheycompany.com/en_us/home/brands.html):
Paqua
Bark This
Heath
Zagnut
Bubble Yum
My Goodbar
Bark Thins
Breath Savers
Reese’s
Cadbury
Brookside
Whoseewhatzit
Milk Duds
Pirates Booty
Kisses
Dot’s
Lily’s
KitKat
Whatchamacallit
Good & Plenty
York
Skinny Pop
Whoppers
Trizzlers
Skor
Rolo
5th Avenue
One
Wow someone should come up with the woke food diet. I’m cutting out Hershey and coke.
If u have a penis u are a male.
Putting on womens clothing and make up. ISNOT a women.
Hershey must be in the he man womens hater club business. That is a insult to all women.
Exactly- it’s disgusting
Further proof that you have to be insane, a complete, moron, or lack any sense of reason or logic, or all three to be a Democrat.
That’s insulting to the women who are Democrats and find this ad to be insulting to women. Why do politics always have to be brought into everything?
Deuteronomy 22:5 (LXX) The apparel of a man shall not be on a woman, neither shall a man put on a woman’s dress; for every one that does these things is an abomination to the Lord thy God. Deuteronomy 22:5 (MSG) A woman must not wear a man’s clothing, nor a man wear women’s clothing. This kind of thing is an abomination to God, your God.
Why have woman had to fight for centuries to be recognized as somewhat as an equal to men then have men want to be women better than real women! Men are born with a penis. Woman have vaginas. Stop with the insanity!!!!
Way to go Hershey! Thank you for representing all that identify as her/she. I am grateful that I have had the honor & privilege to be a women, mother, wife, daughter, teacher, mathematician, foster parent, volunteer, and progressive. I think everyone deserves to have the opportunity to be the person that they aspire to be!
I love Hershey chocolate & now I have one more reason to love this company!
You blew it Hershey. You really blew it
It’s hard to believe Hershey USA showcased a man in makeup&dress for Int’l Women’s Day. Transwomen are not pro-woman as they “drag” all women back to stereotypical portrayals that bio-woman have fought against across decades. I wonder who buys more Hershey: bio-women or trans. Of course, which owns the most Hershey stock: bio-women or trans? Is Hershey’s campaign to promote women or money, do you think?
FIRE all these idiots! Wtf are they doing?!
Why would any company celebrate International Women’s Day with a man in a dress? They are not celebrating women at all. They are celebrating their wokeness. To me, their commercial is giving the middle finger to biological women. Why can’t companies just sell their products and stay out of the weeds? 96/97% of the WORLD’S population is not LGBTQIA+ so they are alienating the bulk of their customers. We gave up M&M Mars, Coke and now Hershey. If all of us in the 96-97% buyers boycotted them, maybe they would wake up. Our purchasing clout is a lot bigger than the 3-4%. No more Hershey for us unless they come up with an apology to biological women campaign.
This is the OPPOSITE of valuing women! The irony of showing a man on a chocolate bar to honor women during women’s month is not lost on me. 😡
This man is NOT representing ME! This is a disgrace and a slap in the face to ALL woman. God created us in a special way and no man can copy us. I will stop buying this candy.
This is an absolute disgrace. For years, we tell our daughters they can do anything they put their minds to. Show them successful women to look up to in this world, and you put a man on the wrapper for WOMEN’s month. I don’t care what this person “identifies” as, he was born a male. You say you do this for women’s month, that you want our daughters to be proud, and yet you don’t put a natural born woman on the wrapper. This is shoving someones agenda on our children. This is wrong. The world has gotten out of control with shoving these agendas on our children. I cannot believe that The Hershey Co. has stooped so low. Milton would be firing all of you. Have you not listened, read, and taken to heart what Milton Hershey fought for? What he built things for? You all have failed him. Michelle Buck, the CEO and anyone else responsible for this, should be fired immediately . Shame on all of you. I don’t care what anyone identifies as. I care that you all don’t care what women’s month is actually about.
You chose someone that is fighting to try and convince someone that they are a women, not someone that has tried to give birth or has given birth. Someone that has carried a child in their womb for nine months, only to lose that child at birth. A woman that has to fight to survive cervical cancer and ovarian cancer.
These are the woman that I look up to. I am one of these women in one of these scenarios. My daughters, other peoples daughters, Mothers, Grandmothers. I am asking you to take this wrapper and change it. I would hope that Milton Hershey board of directors would look at this and know Mr. Milton Hershey would be upset. Considering they have controlling interest in Hershey foods from what I understand. So, please , board of directors, take a stand and make this change.
Very well said! I aplaud you. 🇨🇦
To me, this would be the equivalent of doing a commercial of a white person in black face. Not acceptable.
That is beyond offensive to me,,and all women. This ends my bussiness ever with that company.
We are living in the Age of Insanity! Lord have mercy on our children. O my Jesus, forgive us our sins, save us from the fires of hell, lead all souls to heaven, especially those in most need of Thy mercy.
Natural women take yet another hit and this time from a chocolate company. Who do they think purchases the bulk of their products (or used to)? I am done with Hershey products as well unless they admit to the mistake.
Not only will our daughters and granddaughters have to compete against men who convert to women in sports, now they elevate a man as a woman. All this from a woman CEO. These businesses are cowards who are going with the WOKE flow like they are in high school “in” crowd and don’t have a mind of their own. Pitiful.
Anyone that approves of this commercial truly has a mental condition and should seek help. In this anti-God culture all they are doing is condemning the next generation for their self seeking pleasure demonicness. They are so blind their reprobate minds can’t distinguish truth from illusion. Yes, this is political too, most demonrats are unable to tell male from female, right from wrong by their policy. A obiden Supreme Court Justice doesn’t know how to define what a woman is. Satan loves it as his followers embrace ungodlyness and sin.
This is an abomination of the highest refers. Truly and utterly disgraceful and disgusting. This kind of behaviour should not be encouraged….
I know I’m going to get “canceled” by saying this but she is a woman. She was born a women (biologically or not) she is a female. I do not care about the hate or transphobia or defending bio-sex comments I’m going to get in reply in this comment, she is a woman. She is not a man and she will never be. I honestly never understand people who say these awful things. They’re not hurting you. They’re not threatening your rights, or woman hood, or gender. Y’all are all babys, if you’re having a tantrum over a trans woman being in your chocolate. Woman’s history is not about biological women, it is about women hood as whole and woman hood has no rules about trans women.
No more Hersheys. We buy from Jeremy’s now